V1000Racket

Client
Date
2022
Services
Product design, Market analysis, User analysis, Design for manufacturing (DFM) and Color-Material-Finish Design (CMF).

Volt Padel is a Portuguese padel brand founded in 2016 with the mission of creating padel sports equipment with a unique balance between quality and design. To increase its visibility in the professional padel circuit (WPT), the brand has brought Agustín Gómez Silingo onto its team of players. The goal of the project was to develop an exclusive racket design for Agustín.

The design process focused on understanding Silingo’s history and playing style, as aligning the model’s narrative with the player’s narrative was essential. The first key aspect we discovered was his popular nickname, “the Beast,” which comes from his aggressive play and powerful shots. The mold needed to address this requirement and enhance his attacking game. We also identified a peculiarity in Agustín’s anatomy: the size of his hands.

The product concept – We designed a mold with a significantly longer handle than usual, makinga notable difference compared to molds ones (para evitar repetir moulds) seen in the circuit so far. The result is a racket with exceptional balance to enhance Agustín’s attacking play, while also serving as a unique differentiating tool for Volt.

Mold development – During the mold development process, it was crucial to interpret the graphical application of the Volt brand so that the product would reinforce the brand’s visual identity. The “V”-shaped core allows space for the brand’s isotype while simultaneously providing a solid foundation to build a consistent product identity across the rest of the range.

Project scope – The launch of the model had the expected impact within the circuit. Among the padel community, there were even questions about the model’s legality due to its groundbreaking nature. The result is a product that perfectly aligns with Agustín’s narrative and a racket that is a “Game Changer.”